Because You Asked...

Wed, 2011-07-20 12:36 -- tomjonez

Someone finally asked.

After months of sending this weekly email, someone asked the question:

“What is a Plumbline, and why that name?”

Great question.  Here’s the short version.

Technical definitions sound like this: "a plumb line is cord that is suspends a metal weight with a pointed tip on the bottom, and which points directly to the earth's center of gravity; it is used as a vertical reference line, perpendicular to the earth (it determines whether or not something is straight up and down)."

So what does a construction tool – a plumb line - have in common with leadership, with marketing, with advertising, and with management?

It’s simple, when a company’s mission, message, method, and manpower are all in alignment, the effectiveness of the enterprise is radically improved.

And that’s how we serve our clients.

We assist with clarifying the mission. We create compelling truth-based messages in video, print, web, social media, training in personal presentation skills.  We then deploy the client’s video, print, web, and social media in effective channels.  We provide direct leadership consultation to CEO’s and company management. And we've been doing it for many years.

The results?  Amazing.  Off the charts.  Frankly, it has been humbling to see sales soar, and win media awards, and see market share increase - and to know that our team played a part in it.

Because in reality, our clients are where the talent is.

We simply help get things in line.

And for many of you, that’s exactly what you do for your clients.

That’s it:  Plumbline.  Plumbline management. Getting things in line.  Keeping things in line. That's the goal we share - in common with you.

Thank you for asking.