Far too often when it comes to providing a product or service we place our primary focus on the product or service.
However, People buy products from people and receive service from people.
Even if it is a quick or simple interaction, the way that we are treated when we are a customer often makes or breaks the decision regarding whether we will ever return for more (products or services).
The same is true when we provide products or service to others.
How do we treat them? Do they sense we care?
At the end of the day, it is all about the relationship. If we get that right everything else will follow. If not, well...the result is obvious.
The take-away is this -
Market leadership is the result of strong relationships.
No matter what we are "selling" we do well when we make relationships our objective.