The Power of Plumbline Alignment - The 5 M's of Effective Marketing

Wed, 2011-07-27 12:05 -- tomjonez

When the Company Mission is clear, the message is consistent, the method is appropriate, the messengers (staff) are aligned and can communicate the message, THEN the customers will begin to join with your team and become missionaries for you product or service.

That is why alignment is crucial and why everything must be plumb (in line).