Strategic Market Leadership
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Behind the Brand

Wed, 2012-07-11 16:30 -- tomjonez


In working with clients who desire to achieve market leadership, we are often  asked to help a potential client "improve their brand."  By this, what is often meant is, "improve our image."  However, what matters even more is the substance behind the external "visible" brand (visible "image").


Change Your Brain

Sat, 2012-06-23 10:51 -- tomjonez

Sometimes our mind plays tricks on us.  When presented with a leadership opportunity we can easily default to the attitude of projected defeat as we hear the words come out of our mouth, “I can’t do that…”
While we do indeed face real limitations at points in our life, sometimes our reluctance is the result of a rehearsed attitude rather than due to any legitimate obstacle to achievement.

They all had it...

Wed, 2012-06-06 07:52 -- tomjonez


This week as I have been talking with several successful leaders I have noticed a quality in each of them that was held in common, even though they did not know each other.

I puzzled to find the word that would capture what I observed.

What I felt when I was with them.

Passion and Leadership

Wed, 2012-05-30 11:04 -- tomjonez

One of the characteristics of great leaders is passion.  Not the kind that is directed to fulfillment of delf-centered pleasure.  Rather, the kind of passion, often selfless, that enthusiastically pursues a worthy objective.  The Merriam-Webster online dictionary includes the following definition:
…a strong liking or desire for, or devotion to, some activity, object, or concept

Do Not Delegate These...

Wed, 2012-05-16 09:07 -- tomjonez

We have written a number of articles on the value of teamwork and of including team members in the process of decision-making.  We have also affirmed the wisdom of delegating key aspects of a project to the team for input.
That said, there are two things that a leader cannot delegate: Goals and Values.


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